The Importance of Scheduling Social Media Updates

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If you are keen to social media, and would like to improve your scope of it in order to broaden your horizons, then it is important that you understand there is a certain, unspoken etiquette that dictates the right and wrong way to use social networking sites. Even more (for you business-minded readers), there is an effective and an ineffective (even counterproductive) way to use social media. If you want to get the most out of your Internet social networking, then you owe it to yourself to gain a thorough understanding of what to do and what not to do. One of the best ways you can optimize your social media participation is to schedule your updates. Read on for some more about the importance of scheduling social media updates.


Your target audience

Who are you trying to speak to? This is a serious consideration if your social media usage involves a target audience. For example, if your niche targets college students, then it doesn’t make much sense to send updates out at the crack of dawn (you may be up and drinking your coffee, but I don’t know too many college students who are actually early birds). By scheduling your social media updates, you are able to put your messages in front of your target audience’s eyes when they are actually open.

Flooding the market

I don’t know about you, but I get really annoyed when someone I’m following on Twitter decides to completely monopolize my feed so that I am forced to basically follow only them (unfollow). If you want to respect people, rather than force yourself on them, then you need to space your updates out some. Sure, you may only be able to squeeze time for social media in during your lunch break, but that doesn’t mean you have to squeeze all of the day’s tweets into a 30-minute period.

Set it and forget it

Perhaps one of the biggest advantages of scheduling social media outlets is that you can approach the task like a business matter. If social media is important to you but you have a busy schedule, you can schedule your social media time just like you schedule your meetings, then create and schedule all of your updates and that time and move on.

There is no doubt that if social media is important to you, then scheduling social media updates is also important. Make use of one of the many popular applications designed to automate the scheduling process, like HootSuite, Tweetdeck and Co Tweet, to make your Internet social life a breeze.

About the Author: Abe Morario is a full-time writer with a passion for social media and business. He enjoys working with accounting recruitment firms to help new businesses find affordable staff.

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Updated: November 27, 2011 — 5:43 pm