I cannot stress enough how important it is to have a good reputation, always be your best, always deliver excellence in whatever you do. Never be known as the “person who wouldn’t do that” if you are not the right person, or don’t know how, be part of the solution that helps deliver what the requestor wants.
If you are a company or brand, reputation takes an incredibly long time to build up and can be ruined in seconds, sometimes never recovering other times costing enormous amounts of time and effort to recover.
Example: I frequently run across is brands/stores violating Amazon ToS in regards to influencers, trying to influencer reviewer ratings/demand 5 stars, high ratings, which not only is wrong and undermines the trust and reputation of the influencers you try to partner with, but also harms your brand reputation when it comes to light and can have severe financial repercussions for violating #Amazon ToS.
Amazon has strict seller policies and zero tolerance for review manipulation https://sellercentral.amazon.com/gp/help/external/GYRKB5RU3FS5TURN?language=en_US
If you are an influencer and brands contact you demanding 5 stars or trying to incentivize with refunds/gift cards or other monetization exchange for increasing report them.