This post contains affiliate links.
This past week I have done more marketing experimentation with my blogs than in any previous month since I started blogging. I am still looking for the best return on investment when promoting big giveaways or sweepstakes and which investments yield the best results (visits/participants) in exchange for the least amount of money paid.
I pretty much exhausted all of the free options including creating about 2 dozen Craigslist event postings in nearly every city (2 per day) as well as promoting on all the linky and sweepstakes sites that let you do so without cost.
Up against the ROI showdown are the following services, and I will report which ones provided the most visits to my blog and had the best CPC rates after all the campaigns have ended.
I will be comparing:
- Emperola Sweepstakes Marketing
- Google AdWords
- Facebook Promoted Posts
- Facebook Ads
- IZEA SponsoredTweets
When I share my results it will break down by how many visits it drove to the sweepstakes article and what the cost was and total cost per visit. I obviously have no way to measure how many actually signed up for the Punchtab giveaway after the visited the post so can only calculate based on impressions to the blog post.
I am continuing to build the marketing information and may put all of this into a small eBook at some point for others who like to run sweepstakes or giveaways in an effort to help spread the information.