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With the food industry looking to carve out bigger profits there is a major shift into providing and promoting foods and beverages that are “enhanced” with a few vitamins and minerals to give the illusion they are healthy for you. This illusion leads to consumers continuing to purchase and consume too much junk food because it touts a single healthy ingredient, whether it be fiber, calcium, Omega 3 Fatty acids, or any other vitamin or mineral.
The bottom line is you need to look at the bigger picture when purchasing and consuming food for your household, soda is not going to be good for you no matter what it is enhanced with. Candies, Pastries, many energy bars and drinks are just going to cause your body more harm than any benefit you would receive from the small supplements that are added to them. When deciding what to eat or drink overall consider the top factors (calories, how many calories is it in comparison to a like product), Fat (How much fat does the product have (saturated and Trans fats), Sugars (under Carbohydrates, you need to know the sugar content of the product), Sodium (how much salt is in the product). If any of these are too high, then it doesn’t matter if the product has 30% Vitamin A or 50% Vitamin D, the trade off of the calories, sugars or fats are worse than any benefit.
Always remember natural derived food sources (vegetables, fruits, whole grains, fish, lean meats) will always be more beneficial than any artificially enhanced touted snack food. Marketing tricks are only there to get products sold, and will not provide you with proper nutrition.