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Facebook is sucking big time on pages lately, with the average post only getting seen by 1% of followers, I am really jumping in YouTube exposure and other methods of exposure besides Facebook. Our YouTube for example gets more traffic than the blog site now directly and some videos are just growing constantly.
For example with over 700 videos, some may get hundreds, and others tens of thousands of views, for some reason 1 Tablet model stood out and excelled against all other tablet models and not sure why really.
These are the 3 most successful videos related to a product on our YouTube Channel.
So what we do is try to do more than 1 video of a product if it’s value is over $100 to increase chance of videos being noticed (usually unboxing and a review) and then a blog post as well with both videos. I also leverage Gleam to add unique entry actions for users.
Such as adding a product in Amazon to wish list, promoting an advertisement message for product on social media (not just enter to giveaway message), viral share of course is the standard, but reaching into other methods too, like watching a video as entry method (usually keep video short, and award 3 entries per minute of video).
The bottom line is unless you already have a ginormous following and your existing following 1-5% added as followers to your brand or emails for them to market to is enough to provide ROI, you are going to have to get creative to make sure you both reward your fans with a giveaway but provide enough of an ROI to your partner brand so that they want to keep coming back to give you more stuff to giveaway.
In addition pay attention to your Impress/Actions to User ratio, too many entry options and you could inflate a giveaway with thousands of entries, but only have a few hundred unique users, it is far more important to get unique entrants than high numbers of actions, this may make brand a bit crazy, as they want to see big numbers, but it is important to educate brands that actions is not necessarily the value if you have many entries per entrant, it is unique entrants. Gleam does let not display entries publicly in the widget, and you may want to take advantage of this if you want to hide and only keep that info with you and your brand partner.
There my advice in a nutshell!